Market Research

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market […]

A familiar pattern appears in customer research. One customer recommends a brand, another is satisfied but silent, and a third questions its promises. They may have purchased the same product, yet their relationship with the brand is different. Treating these customers as one audience produces weak marketing decisions. Advocates can reveal what deserves to be […]

Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access […]

The notion of Cloud Storage was originally sowed in early 1960 but it was introduced in 2006 by Amazon Web Services. The means of Storing data in an Enterprise have been changed over few decades. These changes of storage had been seen because of intensifying corporate digital data and their stipulate for more storage at […]

Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research. Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to […]

“Business research” is broad — it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. […]

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into […]

Businesses rarely struggle because they have no ideas. They struggle because several ideas appear reasonable, evidence is fragmented and teams interpret the market differently. One department sees customer demand, another sees operational risk and leadership must decide before certainty is available. Business consulting services create value when they turn this ambiguity into a structured decision. […]

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic […]

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing […]