Innovation

A customer discovers a brand on social media, checks its website on a phone, reads reviews and returns later to purchase. Each interaction leaves a different kind of evidence. Together, these signals can help a business understand the journey, but only if they are interpreted carefully. The SMAC framework brought social, mobile, analytics and cloud […]

Obviously AI, but how? Answer – IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing […]

India is the second most populous country in the world with an estimated population of 1.27 billion. Nearly 70% of India’s population lives in rural areas out of which half belongs to the Below Poverty Line class. According to recent surveys, over 60% of the rural population doesn’t have access to healthcare facilities. Hence, the […]