Market Research

Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research. Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to […]

“Business research” is broad — it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. […]

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into […]

With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external […]

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic […]

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing […]

Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way […]

The growth of smartphone and tablets has given rise to many new technologies and the addition of other technologies like GPS has made it to stand out. We all know that GPS technology largely finds its application in navigation related services. Whenever we need to visit a known or unknown place, we just switch-on our […]

We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so […]