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Case Studies

US Go-to-Market Strategy Development and Product Offering Finalization
US Go-to-Market Strategy Development and Product Offering Finalization

US Go-to-Market Strategy Development and Product Offering Finalization

ABOUT THE CLIENT A technology firm specializing in innovative software solutions for enterprise clients APPROACH Qualitative research PROBLEM STATEMENT A technology company needed a comprehensive strategy to guide their US market entry. They required help finalizing product offerings, identifying ideal customer profiles, determining key differentiators, and establishing appropriate sales and pricing models. OUR SOLUTIONS Conducted […]

US Go-to-Market Strategy Development and Product Offering Finalization

US Go-to-Market Strategy Development and Product Offering Finalization

ABOUT THE CLIENT A technology firm specializing in innovative software solutions for enterprise clients APPROACH Qualitative research PROBLEM STATEMENT A technology company needed a comprehensive strategy to guide their US market entry. They required help finalizing product offerings, identifying ideal customer profiles, determining key differentiators, and establishing appropriate sales and pricing models. OUR SOLUTIONS Conducted […]
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IT Budget Allocation and Digital Technology Priorities Tracking

IT Budget Allocation and Digital Technology Priorities Tracking (2023-2024)

ABOUT THE CLIENT A global technology consulting company providing market intelligence and strategic advisory services. APPROACH Quantitative research PROBLEM STATEMENT A technology consulting provider needed data-driven insights on enterprise technology investment trends to inform their strategy and sales approach, particularly focusing on IT budget distribution and allocation towards advanced technologies. OUR SOLUTIONS Implemented large-scale quantitative […]
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RESEARCH FOR PRICE BENCHMARKING

RESEARCH FOR PRICE BENCHMARKING

ABOUT THE CLIENT It is a leading global pizza delivery and takeaway brand, known for its wide range of pizzas, sides, and desserts. APPROACH Quantitative research PROBLEM STATEMENT A robust price comparison requires accurate product mapping between the client’s portfolio and the menu tracker database. Currently, mixed mapped and unmapped items across brands hinder effective […]
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Market Sizing and Growth Opportunities for Machine Guarding and Warehouse Partitioning in India

Market Sizing and Growth Opportunities for Machine Guarding and Warehouse Partitioning in India

ABOUT THE CLIENT An industrial supplier specializing in machine guarding and warehouse partitioning solutions APPROACH Quantitative research PROBLEM STATEMENT A supplier of Machine Guarding and Warehouse Partitioning solutions needed to determine the total market size, expected growth, and key opportunities for their products in India. OUR SOLUTIONS Implemented hybrid sizing methodology combining Bottom-Up (segmenting existing […]
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PRODUCT TESTING FOR CHAPATHI

PRODUCT TESTING FOR COOKIES

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The client is exploring opportunities in the cookies segment and needs to evaluate consumer acceptance of multiple product variants across taste, appeal, […]
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Revenue Potential Estimation and Product Benchmarking for Conversational AI Platform

Revenue Potential Estimation and Product Benchmarking for Conversational AI Platform

ABOUT THE CLIENT A venture capital firm investing in technology and conversational AI startups. APPROACH Quantitative research PROBLEM STATEMENT Chiratae Ventures, a Venture Capital firm, needed to assess the revenue opportunity for its portfolio company, Uniphore (Conversational AI platform) by understanding industry spending trends and benchmarking Uniphore’s products against key competitors. OUR SOLUTIONS Conducted 150+ […]
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PRODUCT TESTING FOR CHAPATHI

PRODUCT TESTING FOR CHAPATHI

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The product had underperformed against competition in earlier quantitative evaluations. A new recipe was developed to address prior gaps, and the study […]
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PRODUCT TESTING FOR BURGER BUN

PRODUCT TESTING FOR BURGER BUN

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The study aimed to benchmark the product against competitors on key pre-consumption attributes and post-consumption attributes. The objective was to identify strengths, […]
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PRODUCT TESTING FOR SWEET BUN

PRODUCT TESTING FOR SWEET BUN

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The client wanted to benchmark their existing product against top competitors on key quality parameters like appearance and tasting. The objective was […]
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Techno-Commercial Feasibility for Setting up a Barley Malt Manufacturing Factory

Techno-Commercial Feasibility for Setting up a Barley Malt Manufacturing Factory

ABOUT THE CLIENT An FMCG and beverages manufacturing firm in the food production industry. APPROACH Qualitative research PROBLEM STATEMENT A manufacturing firm needed to understand the viability and market landscape prior to investing in a malt factory setup, including assessing market demand, input/output analysis, manufacturing costs, and regulatory requirements. OUR SOLUTIONS Executed the project in […]
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