ABOUT THE CLIENT
An FMCG and beverages manufacturing firm in the food production industry.
APPROACH
Qualitative research
PROBLEM STATEMENT
A manufacturing firm needed to understand the viability and market landscape prior to investing in a malt factory setup, including assessing market demand, input/output analysis, manufacturing costs, and regulatory requirements.
OUR SOLUTIONS
Executed the project in four phases: Understanding the Malting Process/Setup, Understanding Input/Output, Competitive Benchmarking, and Techno-Commercial Feasibility. Researched grades of barley malt and their uses while profiling competitors like Mahalaxmi Malt Products.
KEY TAKEAWAYS
Total demand for malt in India projected to reach 38.7 million kg by 2027
Growth driven by uses in blended whiskey and baked goods
Projected CAGR of 3.1% from 2022 to 2027
Selling by-products significantly increases profitability
OUTCOME
Delivered a comprehensive techno-commercial viability assessment, including competitive benchmarking data and a financial model demonstrating the profitability of producing malt and its derivatives. Provided economic viability analysis from sourcing to selling, including assessment of profitability from by-products.
