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Case Studies

Pizza 3
Pizza 3

BLIND PRODUCT TEST – FOOD

ABOUT THE CLIENT Client is a leading restaurant chain in India APPROACH Qualitative research Sample Size – 480 PROBLEM STATEMENT Evaluate the performance of new Biryani variants compared to competitors. Understand consumer preferences, taste expectations, and key product-related attributes. Identify market trends and competition in the biryani, kebab, and curry segments. Develop go-to-market and product […]

Pizza 3

BLIND PRODUCT TEST – FOOD

ABOUT THE CLIENT Client is a leading restaurant chain in India APPROACH Qualitative research Sample Size – 480 PROBLEM STATEMENT Evaluate the performance of new Biryani variants compared to competitors. Understand consumer preferences, taste expectations, and key product-related attributes. Identify market trends and competition in the biryani, kebab, and curry segments. Develop go-to-market and product […]
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US Go-to-Market Strategy Development and Product Offering Finalization

WEB DESIGN

ABOUT THE CLIENT Client is a study-abroad platform offering end-to-end solutions through a mobile app APPROACH Qualitative research Sample Size – 10 PROBLEM STATEMENT Identify challenges students face while securing admission for PG programs abroad. Understand the steps students take to gather information about courses and colleges. Evaluate students’ perception of a one-stop solution for […]
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Revenue Potential Estimation and Product Benchmarking for Conversational AI Platform

MASTERS IN ABROAD

ABOUT THE CLIENT Client is a global education consultancy specializing in overseas higher education APPROACH Quantitative and Qualitative research Sample Size – 138 PROBLEM STATEMENT Identify key considerations for students and professionals when choosing a Master’s program in the USA. Understand expectations from universities offering Master’s and certificate courses. Analyze perceptions of certificate programs and […]
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Egypt Talent Pool and Ecosystem Analysis for BPO and Custom Application Development

FEASIBILITY / COMPETITOR STUDY ICSE

ABOUT THE CLIENT Client is a leading school management group in India APPROACH Quantitative and Qualitative research Sample Size – 138 PROBLEM STATEMENT Assess the market feasibility of establishing an international ICSE school in East Bangalore. Understand the key factors influencing parents’ decisions when selecting a school. Analyze competitor schools’ service offerings and facilities. Identify […]
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IT Budget Allocation and Digital Technology Priorities Tracking

ENGINEERING STUDENTS

ABOUT THE CLIENT Client is an edtech company focused on providing online certification courses. APPROACH Quantitative research Sample Size – 500 PROBLEM STATEMENT Identify the most popular online certification courses among engineering students across India based on perceived value and pricing. Understand the key factors influencing students’ decisions when selecting online certification courses. Assess the […]
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Pizza

BIG BIG PIZZA – POST-IPL PRICING & OCCASION PREFERENCE STUDY

ABOUT THE CLIENT Client is a leading player in the quick service restaurant (QSR) industry, known for continuous menu innovations tailored to evolving consumer tastes. APPROACH Quantitative (Online) – Monadic + Proto-Monadic panels (Sequential exposures)​ PROBLEM STATEMENT The client wanted to test new variants of chicken and veg rice bowls against competition to evaluate consumer […]
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Pizza 2

EXTRA-LARGE IPL PIZZA CONCEPT TESTING STUDY

ABOUT THE CLIENT A leading player in the quick service food industry, known for innovation and consistently launching new formats to match evolving consumer tastes. APPROACH Quantitative Research – Central Location Test (CLT), Monadic Design PROBLEM STATEMENT The client wanted to evaluate five new propositions for an extra-large pizza intended for a seasonal campaign. The […]
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Pizza 3

SOURDOUGH PIZZA STUDY

ABOUT THE CLIENT A leading player in the quick service food industry, known for innovation and consistently launching new formats to match evolving consumer tastes. APPROACH Quantitative Research – Central Location Test (CLT), Monadic Design PROBLEM STATEMENT The client wanted to assess consumer acceptance of newly developed sourdough pizza variants, identify strengths and gaps, and […]
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Lunch

EVALUATION OF ALTERNATE SIDE AND DIPS FOR LUNCH FEAST

ABOUT THE CLIENT A leading QSR operator with a strong presence in the market, known for introducing innovative offerings tailored to evolving consumer tastes. APPROACH Quantitative Research – Central Location Test (CLT), Monadic Design with Matched Panels​ PROBLEM STATEMENT The client wanted to evaluate new side and dip options for their lunch feast offerings, assessing […]
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PRODUCT TESTING (BIC SCREENER)

ABOUT THE CLIENT A global QSR leader known for continuous innovation and delivering iconic food experiences worldwide. APPROACH Quantitative Research – Monadic Design, Central Location Test (CLT) PROBLEM STATEMENT The client wanted to test multiple new rice bowl variants to understand consumer acceptance, compare them against benchmarks, and identify which options should be prioritized for […]
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