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beta testing market research
beta testing market research

Beta Testing and Market Research Before Product Launch

Beta testing is often treated as a final search for bugs. Real users receive the product, report problems and confirm whether the team can release it. That approach misses a larger opportunity. A well-designed beta programme can show whether the right people understand the product, complete important tasks, experience the promised value and intend to […]

Importance of Business Research

Importance of research in today’s contemporary business world

The development of modern start-up companies is associated with entrepreneurial values, leadership skills and growth mind-set. Emerging companies are transforming the entire markets and industries with their innovative products and services. The development and evolution of rapidly growing start-ups are considering and acting on the fundamental requirements that make them to stand out in the […]
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Startup Optimization During COVID

Start-up Optimization Opportunities During Covid

The Covid-19 pandemic have brought life on the planet to a standstill affecting local businesses, start-ups and to a good extent the revenue of big corporates. As the number of cases rose, stringent lockdown measures were ordered and human activities came to a halt. With scarce cash reserves and stalled client projects in the service […]
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Significance of Market Research for Small Business

Significance of Market Research for Small Business

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market […]
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Customer advocacy

Customer Advocacy: How Market Research Turns Sceptics into Brand Advocates

A familiar pattern appears in customer research. One customer recommends a brand, another is satisfied but silent, and a third questions its promises. They may have purchased the same product, yet their relationship with the brand is different. Treating these customers as one audience produces weak marketing decisions. Advocates can reveal what deserves to be […]
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Market Research Transformation in Quarantine

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times.  Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and […]
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ecommerce psychology of cart abandonment

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart […]
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Human Perception in Branding

A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, […]
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Sectoral Impact of COVID-19

Impact of COVID -19 : Sectoral View

COVID – 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect […]
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