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FDI policy
FDI policy

Amendment of the FDI policy: veiling from the Chinese

During this time of global pandemic, where the earth is healing in its natural state, some of the companies in developed countries are jeopardized at the hands of opportunist takeovers taking advantage of their weak finances during the pandemic. Countries like India, Australia and some of Europe are taking stringent measures to protect their economy […]

ecommerce psychology of cart abandonment

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart […]
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Human Perception in Branding

A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, […]
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Sectoral Impact of COVID-19

Impact of COVID -19 : Sectoral View

COVID – 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect […]
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omnichannel-pricing-strategy

Online vs Offline Pricing: Omnichannel Strategy Guide

Customers compare prices across stores, brand websites, marketplaces, social commerce, and quick-commerce apps within minutes. They also compare the complete offer: availability, delivery, advice, convenience, returns, loyalty benefits, and trust. This creates a difficult question for retailers. Should prices be identical across every channel, or should they reflect different costs and commercial roles? There is […]
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Consumer Shopping Experience

Shopping with the Consumers !

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods.  The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one […]
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mystery-shopping-price-audit

Mystery Shopping and Price Audits for Retail Brands

A retail strategy succeeds only when it is executed consistently at the shelf, counter, app, and checkout. Mystery shopping and price audits help retailers observe that execution from a customer’s point of view and compare what shoppers experience with what the brand intended. The two methods answer related but different questions. Mystery shopping evaluates the […]
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