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psychological relationship between consumer and brands
psychological relationship between consumer and brands

Psychological relationship between consumer and brands

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it. In this age of Neuromarketing, consumers […]

Impactful Recruitment Methodologies

2013 Impactful Recruitment Methodologies – Will continue to remain important in 2014

Six major corporate recruiting methodologies that have been prominent during the last year which will continue to be significant corporate recruiting trends during 2014 . 1  The mobile platform – Critical tool – even though last year was “the year of the mobile platform,” the impact of this platform in recruiting will continue to expand and […]
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Indian Start-up Culture

The Indian Start-up Culture: A new trend in business

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing, Indians have always drawn the credit (or otherwise, if you want to argue). The world has been hyping over the various emerging technologies […]
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Information Technology Outsourcing

7 Key Advantages of Information Technology Outsourcing

Summary:  Information Technology Outsourcing is no longer a mere cost-cutting tactic; it is a strategic necessity for modern growth. This guide breaks down the key advantages of IT outsourcing, exploring different models like nearshore outsourcing and offshoring. Discover how partnering with external experts can enhance innovation, reduce risks, and allow your business to focus on […]
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Cloud computing a morale booster for Indian SMBs

Cloud computing a morale booster for Indian SMBs

Cloud computing is a buzz word for a number of small and mid sized businesses, with a mounting gratitude of the value it can offer. But feedback from the sector indicate that many companies still struggle with what exactly cloud computing can do for them. The major character played by cloud service providers was not […]
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