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Social Media Launching product
Social Media Launching product

Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their broad reach and provides the best option for the corporations to determine the how good they are in the context of customer or market reach and product visibility. Social media not only increasing the website visibility, product sales, […]

Digital Wallet

Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back, people used to carry hard cash in their wallet to make a payment and still in rural places, where technology, infrastructure is not occupying one’s mind, people prefer traditional wallet to carry cash over Digital wallet. In rural […]
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Sentiment Analytics for Customer Engagement

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today […]
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Brand Research

What Is a Brand Bible? A Simple Overview

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand […]
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Identifying Competitive Advantage

What’s Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and have serious questions like what business model to choose, which will give a competitive advantage, which will be the right fit for us.  Creating an innovative business model which is disruptive is as important as creating a product with unique value proposition. […]
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mHealth Shaping Rural Healthcare in India

mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion. Nearly 70% of India’s population lives in rural areas out of which half belongs to the Below Poverty Line class. According to recent surveys, over 60% of the rural population doesn’t have access to healthcare facilities. Hence, the […]
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Government App Initiatives

Its ‘App’ening Time for the Government

Imagine a scenario where a farmer sitting in a remote village of India getting a notification on when and where to sell his crop yield to obtain best price. This would soon be a reality if the penetration of smartphone grows beyond the urban population and reaches out to the remote villages of India. India […]
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Startup presence in indian television

Startup Presence in Indian Television Ads – ResearchFox

Someone from the internet fraternity defines prime-time as “the time at which a radio or television audience is expected to be at its highest”. While the Indian prime-time shows ideally include adrenaline pumped debating sessions and highly dramatic “reality-shows”, companies bet on putting the big money to showcase its products to the viewers on such […]
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