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Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into […]

With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external […]

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic […]