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Demonetization vs RBI Policy
Demonetization vs RBI Policy

Impact of Demonetization Vs RBI’S Monetary Policy – Will Enhance the Economic Growth?

Narendra Modi’s outlawing of high-value banknotes last month, aimed at curbing corruption and tax evasion, has left the nation’s 1.2 billion population scrambling to exchange old notes for new and left many companies’ cash-reliant supply chains in tatters. India’s economy expanded 7.3 percent in the July-September quarter from a year earlier, making it the fastest […]

Demonetization vs RBI Policy

Impact of Demonetization Vs RBI’S Monetary Policy – Will Enhance the Economic Growth?

Narendra Modi’s outlawing of high-value banknotes last month, aimed at curbing corruption and tax evasion, has left the nation’s 1.2 billion population scrambling to exchange old notes for new and left many companies’ cash-reliant supply chains in tatters. India’s economy expanded 7.3 percent in the July-September quarter from a year earlier, making it the fastest […]
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Digitized World

In a Digitized World: How Market Researchers and Technology Boost Business Brand Equity

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into […]
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business consulting services

Business Consulting Services: How Market Research Improves Strategic Decisions

Businesses rarely struggle because they have no ideas. They struggle because several ideas appear reasonable, evidence is fragmented and teams interpret the market differently. One department sees customer demand, another sees operational risk and leadership must decide before certainty is available. Business consulting services create value when they turn this ambiguity into a structured decision. […]
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Pretail

Pretail: Transforming Commerce Before Products Launch

The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to […]
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AI Vs IoT

AI Vs IoT – Who wins the race?

Obviously AI, but how? Answer – IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing […]
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UPI Disruption Potential

UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. […]
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