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Case Studies

PRODUCT TESTING FOR SALTY RUSK BITES
PRODUCT TESTING FOR SALTY RUSK BITES

PRODUCT TESTING FOR SALTY RUSK BITES

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The client wanted to evaluate two new product mix concepts to determine which option resonates most with the target audience. The goal […]

PRODUCT TESTING FOR SALTY RUSK BITES

PRODUCT TESTING FOR SALTY RUSK BITES

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The client wanted to evaluate two new product mix concepts to determine which option resonates most with the target audience. The goal […]
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Multi-Solution Market Sizing and GTM Strategy for Digital Manufacturing Products in India

Multi-Solution Market Sizing and GTM Strategy for Digital Manufacturing Products in India

ABOUT THE CLIENT A major technology solution provider for the manufacturing and automotive sectors. APPROACH Quantitative research PROBLEM STATEMENT A major technology solution provider needed to understand the market size, growth rates, competitive landscape, customer needs, and ideal go-to-market strategies for seven specific digital product categories targeting the Indian manufacturing sector. OUR SOLUTIONS Implemented extensive […]
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PRODUCT TESTING FOR DONUT

PRODUCT TESTING FOR CREAM BUN

ABOUT THE CLIENT Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries. APPROACH Quantitative research PROBLEM STATEMENT The client sought to understand how their cream bun performs relative to competitors in terms of softness, dryness, sweetness, size and quantity […]
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Competitive Dynamics and Fleet Adoption Forecast for Electric Two-Wheelers (E2W) in India

Competitive Dynamics and Fleet Adoption Forecast for Electric Two-Wheelers (E2W) in India

ABOUT THE CLIENT An electric vehicle manufacturer and technology firm serving e-commerce and q-commerce APPROACH Quantitative research PROBLEM STATEMENT An Electric Vehicle manufacturer, component supplier, or strategic investor needed to understand the barriers and drivers for E2W adoption, quantify B2B fleet demand from major e-commerce/logistics players, and analyze the competitive landscape in India. OUR SOLUTIONS […]
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PRODUCT TESTING FOR DONUT

PRODUCT TESTING FOR DONUT

ABOUT THE CLIENT Client is a packaged food company specializing in ready-to-eat meals. APPROACH Quantitative research Sample Size – 180 PROBLEM STATEMENT The client wanted to benchmark their existing product against top competitors on key quality parameters such as taste, freshness, texture, aroma, shape, and size etc. The objective was to identify areas for improvement […]
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Voice of Customer (VoC) Analysis and Gaps Assessment for a Conversion Rate Optimization (CRO) Platform

Voice of Customer (VoC) Analysis and Gaps Assessment for a Conversion Rate Optimization (CRO) Platform

ABOUT THE CLIENT A SaaS technology company serving the retail, media, and BFSI sectors. APPROACH Qualitative research PROBLEM STATEMENT A competing SaaS company needed to gather candid feedback on a major competitor’s Conversion Rate Optimization (CRO) platform to identify key product strengths, user experience pain points, customer service deficiencies, and operational shortcomings among their top […]
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PRODUCT TESTING FOR BREAD ​ (WHITE, BROWN, MULTIGRAIN, WHOLE WHEAT)

PRODUCT TESTING FOR BREAD ​ (WHITE, BROWN, MULTIGRAIN, WHOLE WHEAT)

ABOUT THE CLIENT Client is a packaged food company specializing in ready-to-eat meals. APPROACH Quantitative research Sample Size – 180 PROBLEM STATEMENT Client wanted to evaluate how their current product compares with leading competitors on key quality parameters such as taste, freshness, texture, aroma, and size. The objective was to identify strengths, uncover gaps, and […]
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Large-Scale Startup Application Screening and Entrepreneurial Venture Evaluation

Large-Scale Startup Application Screening and Entrepreneurial Venture Evaluation

ABOUT THE CLIENT A government agency or institutional body supporting entrepreneurial ventures and startups. APPROACH Quantitative research PROBLEM STATEMENT A government agency or institutional body needed to efficiently evaluate and score a large volume of applications from emerging entrepreneurial ventures to streamline the selection process for acceleration programs or funding initiatives. OUR SOLUTIONS Implemented an […]
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PRODUCT TESTING FOR CUP NOODLES

PRODUCT TESTING FOR CHIPS

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate new chip variants across multiple flavor categories, benchmark them against current products, and identify which test options could perform better on taste, appeal, and […]
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Dealer Network Gap Analysis and New Partner Identification

Dealer Network Gap Analysis and New Partner Identification

ABOUT THE CLIENT A B2B industrial machinery and specialized vehicles manufacturing company APPROACH Qualitative research PROBLEM STATEMENT A company involved in B2B machinery or specialized vehicles, needed to identify and onboard new dealer partners to expand their geographic reach and market coverage in targeted areas. OUR SOLUTIONS Coordinated and undertook site visits to potential dealer […]
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