ABOUT THE CLIENT
Client is a packaged food company specializing in ready-to-eat meals.
APPROACH
Quantitative research
Sample Size - 180
PROBLEM STATEMENT
Client wanted to evaluate how their current product compares with leading competitors on key quality parameters such as taste, freshness, texture, aroma, and size. The objective was to identify strengths, uncover gaps, and explore opportunities for product improvement to ensure higher consumer preference and loyalty.
OUR SOLUTIONS
Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting amongst the defined TG – customers of competition brands.
Targeted Locations : All metro cities
KEY TAKEAWAYS
Identify critical parameters in consumer selection for type of breads.
Pinpoint areas for enhancement in the client’s product portfolio.
OUTCOME
Refined the bread’s profile based on insights from appearance & taste evaluations.
Enhanced product formulation led to higher consumer satisfaction and acceptance
