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Case Studies

Hair colour
Hair colour

CONCEPT & PRODUCT TESTING FOR HAIR COLOUR

ABOUT THE CLIENT Client is a FMCG manufactured with strong presence in hair care. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to launch a new product in the hair colour space which they wanted to position as being made of herbal ingredients OUR SOLUTIONS Central Location Test (CLT): Conducted face-to-face interviews amongst competition brand users […]

Hair colour

CONCEPT & PRODUCT TESTING FOR HAIR COLOUR

ABOUT THE CLIENT Client is a FMCG manufactured with strong presence in hair care. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to launch a new product in the hair colour space which they wanted to position as being made of herbal ingredients OUR SOLUTIONS Central Location Test (CLT): Conducted face-to-face interviews amongst competition brand users […]
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PRODUCT TESTING FOR BEVERAGES

ABOUT THE CLIENT Client is a leading player in RTD space APPROACH Quantitative research PROBLEM STATEMENT Client wanted to launch a new product in the RTD space and wanted to understand how they would compare against competition in key markets. Multiple flavours were planned to be launched OUR SOLUTIONS Central Location Test (CLT): Conducted face-to-face […]
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masala

PRODUCT TESTING FOR MASALAS

ABOUT THE CLIENT Client is a leading producer of masala in India APPROACH Quantitative research PROBLEM STATEMENT Client wanted to launch a new variant of Biryani masala. Prior to launch wanted to evaluate how they stack up against competition. OUR SOLUTIONS Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting amongst the defined […]
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