ABOUT THE CLIENT
Client is a leading producer of masala in India
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to launch a new variant of Biryani masala. Prior to launch wanted to evaluate how they stack up against competition.
OUR SOLUTIONS
Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting amongst the defined TG – customers of competition brands.
KEY TAKEAWAYS
Understanding of Indian kitchen and consumer palate.
Understand what all parameters were critical in choosing a particular biryani masala.
Identification of areas of improvement in the client’s offerings.
OUTCOME
Helped refine product formulations based on consumer taste preferences.
Successful launch of the product based on product refinements suggested.
