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Case Studies

UNDERSTANDING THE 3-WHEELER ECOSYSTEM AND DCO SEGMENTS

ABOUT THE CLIENT Client is a leading manufacturer of commercial electric vehicles APPROACH Qualitative research Sample Size – DCO-75, Cargo-68 PROBLEM STATEMENT Understand the 3-wheeler ecosystem and DCO segments, including user mindset and lifestyle. Analyze product preferences in Cargo & Large Paxx categories, along with key buying factors. Assess brand perception and compare with key […]

UNDERSTANDING THE 3-WHEELER ECOSYSTEM AND DCO SEGMENTS

ABOUT THE CLIENT Client is a leading manufacturer of commercial electric vehicles APPROACH Qualitative research Sample Size – DCO-75, Cargo-68 PROBLEM STATEMENT Understand the 3-wheeler ecosystem and DCO segments, including user mindset and lifestyle. Analyze product preferences in Cargo & Large Paxx categories, along with key buying factors. Assess brand perception and compare with key […]
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INDOOR ENTERTAINMENT ZONE CASE STUDY

ABOUT THE CLIENT A leading multinational group driving innovation across retail, hospitality, wellness and leisure in key global markets. APPROACH Qualitative research PROBLEM STATEMENT The marketing and brand team wished to understand competition bench marking, decode consumer behavior, experience preferences, and pricing perceptions in indoor amusement centers. OUR SOLUTIONS Mix of FDG’s and IDI’s across […]
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MASTERS IN ABROAD

ABOUT THE CLIENT Client is a leading school management group in India APPROACH Quantitative and Qualitative research Sample Size – 138 PROBLEM STATEMENT Identify key considerations for students and professionals when choosing a Master’s program in the USA. Understand expectations from universities offering Master’s and certificate courses. Analyze perceptions of certificate programs and their value. […]
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BLIND PRODUCT TEST – FACEWASH

ABOUT THE CLIENT Client is a manufacturer of personal care products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to validate the appeal of a new facewash formulated for oily skin before finalizing its launch. OUR SOLUTIONS Monadic, Blind Product Test with 10 days usage period. Respondents rated the product on oil control, skin feel, fragrance, […]
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POST LAUNCH EVALUATION DIPSTICK – PAIN RELIEVER

ABOUT THE CLIENT Client is a leader in pain relief products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to assess initial traction of a newly launched pain relief balm, aimed at younger consumers. OUR SOLUTIONS Online dipstick among urban users who had tried the product in the past month. Quick evaluation on parameters like speed […]
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POST LAUNCH EVALUATION DIPSTICK – HAIR OIL

ABOUT THE CLIENT Client is a leading producer of hair care products. APPROACH Quantitative research PROBLEM STATEMENT Client had launched a new herbal hair oil variant and wanted to gauge early consumer response to refine marketing efforts. OUR SOLUTIONS Quick dipstick study across top 4 metros among category users. Awareness and Trail of the new […]
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BLIND PRODUCT TEST – MOISTURIZING CREAM

ABOUT THE CLIENT Client is a leading manufacturer of personal care products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to improve the existing formulation of a moisturizing cream as part of its relaunch. OUR SOLUTIONS Monadic, Blind Product Test. Unbranded packs of moisturizing cream were placed with respondents for usage over a period of two […]
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EXPLORING REACTIONS TO RANGE OF STRESS & ARTHRITIS MANAGEMENT PRODUCTS

ABOUT THE CLIENT Client is a leader in pain relief products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate perceptions around key benefits like “natural ingredients,” “non-habit forming,” and “science + Ayurveda blend” to guide positioning and packaging. The aim was to test appeal, effectiveness, and pick-ability of these products compared to competitive offerings. […]
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IMPACT OF NAME CHANGE – SKINCARE

ABOUT THE CLIENT Client is a big manufacturer of skincare products. APPROACH Quantitative research PROBLEM STATEMENT The brand transitioned to a new identity to align with evolving consumer values and global conversations around inclusive beauty. The objective of this research was to evaluate the perception, acceptance, and impact of the name change on consumers and […]
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WHITESPACE IDENTIFICATION FOR PERSONAL CARE

ABOUT THE CLIENT Client is a leader in personal care space APPROACH Quantitative research PROBLEM STATEMENT The client sought to create a strong foundation for launching a skincare and haircare brand rooted in premium yet natural product positioning. OUR SOLUTIONS Qualitative approach – Mix of Focus Group Discussions (FGDs) and In-Depth Interviews (IDIs) Target group: […]
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