ABOUT THE CLIENT
Client is a leading producer of hair care products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client had launched a new herbal hair oil variant and wanted to gauge early consumer response to refine marketing efforts.
OUR SOLUTIONS
Quick dipstick study across top 4 metros among category users. Awareness and Trail of the new product was captured and consumers rated the new product on key dimensions like fragrance, texture, effectiveness, and overall satisfaction.
KEY TAKEAWAYS
Product delivered well on fragrance and non-stickiness but fell short on perceived hair fall reduction.
Packaging was appreciated but lacked differentiation on shelf.
Low awareness of core proposition among buyers.
OUTCOME
Inputs helped rework the brand messaging and highlight efficacy better.
In-store visibility and influencer marketing strengthened post findings.
Prevented premature scale-up of underperforming variant.
