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Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation...

Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer...

mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion...

Its ‘App’ening Time for the Government

Imagine a scenario where a farmer sitting in a remote village of India getting a notification on...

Startup Presence in Indian Television Ads – ResearchFox

Someone from the internet fraternity defines prime-time as “the time at which a radio or television...

Will Blockchain devastate Banks???

Blockchain – a revolutionary technology is grabbing more attention these days since it is...

Importance of Market Research for Startups Guide

According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses...

Location Based Service, a new way of marketing for retailers

The growth of smartphone and tablets has given rise to many new technologies and the addition of...

How start-ups can pitch better

Good startups fund themselves to grow while great startups knock the doors of right Investors to...
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