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Value Chain of Unmanned Decision Science Industry

True to the statement by Alan Key, a noted Computer Scientist, who said that The best way to predict...

Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across...

Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their...

Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back...

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of...

What Is a Brand Bible? Components and Research Guide

A brand can look polished and still feel inconsistent. The website may use one promise, sales teams...

What’s Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and...

Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation...

Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer...