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Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across...

Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their...

Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back...

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of...

What Is a Brand Bible? A Simple Overview

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then...

What’s Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and...

Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation...

Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer...

mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion...
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