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Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of...

Brand Bible: A Guide to Building, Designing and Sustaining Brands

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then...

What’s Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and...

Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation...

Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer...

mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion...

Its ‘App’ening Time for the Government

Imagine a scenario where a farmer sitting in a remote village of India getting a notification on...

Startups making its presence felt in the Indian Television Ads business

Someone from the internet fraternity defines prime-time as “the time at which a radio or television...

Will Blockchain devastate Banks???

Blockchain – a revolutionary technology is grabbing more attention these days since it is...
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