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Significance of Market Research for Small Business

Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market […]

July 16, 2020
By researchAdmin
Market Research

Significance of Market Research for Small Business

April 30, 2020
By researchAdmin
Market Research

How marketers can succeed among evangelists and sceptics?

When we consider promoting a product into the market, the vast majority of people think about mass media marketing where radio, newspaper, television are used to advertise the products or brands to large audience which thusly helps in creating brand awareness and leads to sales conversions. Then comes the inbound marketing strategies where informative content […]

Market Research Transformation in Quarantine

April 30, 2020
By researchAdmin
Consumer Research

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times. Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and […]

April 30, 2020
By researchAdmin
Market Expansion

Amendment of the FDI policy: veiling from the Chinese

During this time of global pandemic, where the earth is healing in its natural state, some of the companies in developed countries are jeopardized at the hands of opportunist takeovers taking advantage of their weak finances during the pandemic. Countries like India, Australia and some of Europe are taking stringent measures to protect their economy […]

ecommerce psychology of cart abandonment

April 17, 2020
By researchAdmin
Consumer Research

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart […]

April 17, 2020
By researchAdmin
Consumer Research

A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, […]

April 16, 2020
By researchAdmin
Emerging Trends

Impact of COVID -19 : Sectoral View

COVID – 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect […]

August 13, 2019
By researchAdmin
Consumer Research

Heyy Ecommerce!! Do you know the Offline Pricing well

While the young and internet savvy generation of India is driving the ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the […]

August 13, 2019
By researchAdmin
Consumer Research

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion […]

June 20, 2019
By researchAdmin
Consumer Research

Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer. As each buyer has their own reason to make a purchase, the marketer must […]

Significance of Market Research for Small Business

Significance of Market Research for Small Business

How marketers can succeed among evangelists and sceptics?

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Amendment of the FDI policy: veiling from the Chinese

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

A Brand is All About Human Perception

Impact of COVID -19 : Sectoral View

Heyy Ecommerce!! Do you know the Offline Pricing well

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Retailers must do: BARRIERS AND FACILITATORS STUDY

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