researchAdmin

Amendment of the FDI policy: veiling from the Chinese

During this time of global pandemic, where the earth is healing in its natural state, some of the companies in developed countries are jeopardized at the hands of opportunist takeovers taking advantage of their weak finances during the pandemic. Countries like India, Australia and some of Europe are taking stringent measures to protect their economy […]

April 30, 2020
By researchAdmin
Market Expansion

Amendment of the FDI policy: veiling from the Chinese

ecommerce psychology of cart abandonment

April 17, 2020
By researchAdmin
Consumer Research

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart […]

April 17, 2020
By researchAdmin
Consumer Research

A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, […]

April 16, 2020
By researchAdmin
Emerging Trends

Impact of COVID -19 : Sectoral View

COVID – 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect […]

August 13, 2019
By researchAdmin
Consumer Research

Heyy Ecommerce!! Do you know the Offline Pricing well

While the young and internet savvy generation of India is driving the ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the […]

August 13, 2019
By researchAdmin
Consumer Research

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion […]

June 20, 2019
By researchAdmin
Consumer Research

Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer. As each buyer has their own reason to make a purchase, the marketer must […]

June 10, 2019
By researchAdmin
Consumer Research

Shopping with the Consumers !

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods. The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one […]

May 27, 2019
By researchAdmin
Market Research

Do you think over the top (OTT) services have impacted our lives?

Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access […]

The Importance of Mystery Audits for Retailers – ResearchFox

Mystery audit is an effective research tool used to evaluate the quality of Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits is a form of mystery audits and are […]

Amendment of the FDI policy: veiling from the Chinese

Amendment of the FDI policy: veiling from the Chinese

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

A Brand is All About Human Perception

Impact of COVID -19 : Sectoral View

Heyy Ecommerce!! Do you know the Offline Pricing well

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Retailers must do: BARRIERS AND FACILITATORS STUDY

Shopping with the Consumers !

Do you think over the top (OTT) services have impacted our lives?

The Importance of Mystery Audits for Retailers – ResearchFox

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