researchAdmin

April 17, 2020
By researchAdmin
Consumer Research

A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, […]

April 16, 2020
By researchAdmin
Emerging Trends

Impact of COVID -19 : Sectoral View

COVID – 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect […]

August 13, 2019
By researchAdmin
Consumer Research

Heyy Ecommerce!! Do you know the Offline Pricing well

While the young and internet savvy generation of India is driving the ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the […]

August 13, 2019
By researchAdmin
Consumer Research

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion […]

June 20, 2019
By researchAdmin
Consumer Research

Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer. As each buyer has their own reason to make a purchase, the marketer must […]

June 10, 2019
By researchAdmin
Consumer Research

Shopping with the Consumers !

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods. The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one […]

May 27, 2019
By researchAdmin
Market Research

Do you think over the top (OTT) services have impacted our lives?

Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access […]

The Importance of Mystery Audits for Retailers – ResearchFox

Mystery audit is an effective research tool used to evaluate the quality of Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits is a form of mystery audits and are […]

April 2, 2019
By researchAdmin
operation

Implementation of Adaptive Learning Technology in Corporates and Educational Industry

Does your School, Institute or company use traditional learning techniques and you find difficult to understand many concepts? Then, there is a happy news for you as learning is going to be most interactive, fun and adaptive in the coming years. Schools, Institutes and companies around the world are trying their best to implement Adaptive […]

February 22, 2019
By researchAdmin
press release

Geopolymer Industry – A boon to the construction sector

The report titled Geopolymer Market – Global Outlook (2019-23) showcases an in-depth analysis of the market in terms of market size and application areas. This report also forecasts the growth numbers till 2023 (on a YoY basis) and hence suggests the Compound Annual Growth Rate (CAGR) for the estimated period. “Booming construction sector and increasing […]

A Brand is All About Human Perception

Impact of COVID -19 : Sectoral View

Heyy Ecommerce!! Do you know the Offline Pricing well

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Retailers must do: BARRIERS AND FACILITATORS STUDY

Shopping with the Consumers !

Do you think over the top (OTT) services have impacted our lives?

The Importance of Mystery Audits for Retailers – ResearchFox

Implementation of Adaptive Learning Technology in Corporates and Educational Industry

Geopolymer Industry – A boon to the construction sector

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