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Consumer Research in India

Cracking the code: Consumer Research in India

The Indian consumer market is a kaleidoscope of diversity. To win here, businesses need to understand the unique needs and preferences of their target audience. Here at ResearchFox, we’ve helped countless companies conduct successful consumer research in India. Here are our top tips: Know Your Methodology: India’s vast demographics demand a multi-pronged approach. Combine online […]
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Decoding Big Data and AI

Decoding Big Data and AI: Unlocking Insights and Understanding Minds

Consumers today are digital ninjas, leaving a trail of data everywhere they click. For market researchers, this presents a goldmine of opportunity – and new challenges. Here at ResearchFox, we’re embracing the future of consumer research with cutting-edge technologies like Artificial Intelligence (AI) and Big Data. Let’s dive into how these are redefining how we […]
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subscription box craze in India

The Subscription Box Craze in India: Unboxing a Recurring Revenue Goldmine

Subscription boxes, delivering curated surprises to your doorstep, are taking India by storm. ResearchFox dives into the factors fueling this trend and how businesses, including food delivery giants Zomato and Swiggy, can unlock recurring revenue through subscriptions. Why the Craze? Convenience & Discovery: Busy lives crave convenience, and subscriptions deliver products straight to consumers. Plus, […]
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Influencer Marketing in F&B Industry

Don’t Just Curry Favor: How Influencer Marketing Spices Up F&B Sales in India

Don’t Just Curry Favor: How Influencer Marketing Spices Up F&B Sales in India Foodies rejoice! In India’s booming F&B industry, influencer marketing reigns supreme. But with so many social media stars, how do you find the perfect spice blend for your brand? ResearchFox reveals the recipe for success. Why Influencer Marketing Makes Your Mouth Water […]
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Masala Muscle or Minty Mind

Masala Muscle or Minty Mind? India’s Functional Drinks | ResearchFox

Forget sugary sodas, health-conscious Indians are reaching for beverages that pack a punch. The functional and fortified beverage market is booming, but what specific benefits are consumers craving?  Local Flavors, Global Trends:  Ayurvedic Power: Ashwagandha for stress relief, turmeric for immunity – ancient Indian herbs are finding their way into functional drinks, appealing to a […]
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Sustainable Packaging in F&B

The Power of Sustainability: How Eco-Conscious Packaging & Practices Influence Food & Beverage Choices

In today’s environmentally conscious marketplace, sustainability is no longer just a buzzword—it’s a critical factor that influences consumer choices and shapes the food and beverage industry. Sustainability isn’t just a trend—it’s a powerful force shaping the future of food and beverage. Let’s discuss how to champion eco-conscious practices and create a more sustainable world together!
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How Brands indulgence customer trend analysis

How Brands indulgence customer trend analysis? ResearchFox

In today’s dynamic market, consumers are increasingly seeking premium experiences without breaking the bank. This trend, known as “affordable indulgence,” reflects a shift in consumer behavior where quality and value intersect. As market researchers, understanding this trend is crucial for guiding product positioning and development. The Rise of Affordable Indulgence  Consumers today are more discerning […]
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