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UPI Disruption Potential
UPI Disruption Potential

UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. […]

UPI Disruption Potential

UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. […]
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Digital disruption is more than a Buzzword!!

Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic […]
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Digital Wallet

Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back, people used to carry hard cash in their wallet to make a payment and still in rural places, where technology, infrastructure is not occupying one’s mind, people prefer traditional wallet to carry cash over Digital wallet. In rural […]
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Sentiment Analytics for Customer Engagement

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today […]
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Brand Research

What Is a Brand Bible? A Simple Overview

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand […]
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