researchAdmin

September 30, 2016
By researchAdmin
Innovation

AI Vs IoT – Who wins the race?

Obviously AI, but how? Answer – IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing […]

September 7, 2016
By researchAdmin
Finance

UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. […]

August 1, 2016
By researchAdmin
Emerging Trends

The tipping point of user engagement – Gamifying the Pokemon Way

These days you can find people glued to their smartphone commuting long distances just to find a creature and catch it, well the creature could be a dinosaur, a snake, or any other for that matter. Does this sound insane? Then switch from the mode of imagination to reality, I am discussing about Pokémon, a […]

June 14, 2016
By researchAdmin
Emerging Trends

The Digital Storefront Experience: Shaping Retail’s Future

As Consumers become more demanding, and expect the digital world to pervade in to all touchpoints of thier life, brick and mortar retail stores are no exception. There is rapid proliferation of technology in retail, as stores want to bridge the gap between digital and physical. This is done by building Omni-channel strategies, delightful and […]

May 16, 2016
By researchAdmin
Startups

PHD Concept – Passion, Hunger & Drive of the Startup

Sounds minimal unexpected in nature so it has diverse importance. PHD stands for Passion, Hunger & Drive are the driving forces for a startup to sustain in the market. Once Steve Jobs quoted that “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re […]

Value Chain of Unmanned Decision Science Industry

True to the statement by Alan Key, a noted Computer Scientist, who said that The best way to predict the future is to invent it, recent trends in technology has brought about a sea change in data intelligence and decision science which comprises of collection, processing and application, thereby completing the full cycle of the […]

March 4, 2016
By researchAdmin
Market Research

Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic […]

Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their broad reach and provides the best option for the corporations to determine the how good they are in the context of customer or market reach and product visibility. Social media not only increasing the website visibility, product sales, […]

Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back, people used to carry hard cash in their wallet to make a payment and still in rural places, where technology, infrastructure is not occupying one’s mind, people prefer traditional wallet to carry cash over Digital wallet. In rural […]

Sentiment Analytics for Customer Engagement

February 26, 2016
By researchAdmin
Consumer Research

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today […]

AI Vs IoT – Who wins the race?

UPI Disruption – Is it going to happen?

The tipping point of user engagement – Gamifying the Pokemon Way

The Digital Storefront Experience: Shaping Retail’s Future

PHD Concept – Passion, Hunger & Drive of the Startup

Value Chain of Unmanned Decision Science Industry

Digital disruption is more than a Buzzword!!

Think Social Media before Launching a Product/Service

Digital Wallet – Let’s Get Digital

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

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