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Business Model Design and Winning Market Dynamics

The CRD (Create, Reach, Deliver) Model for Business Model Design and Winning Market Dynamics

In any business, whether you are in product or service; offering it to Consumers or Businesses or hybrid, the three pillars of business mix or business model design are – CREATING a top-notch product/service, REACHING to your consumers and DELIVERING the core value which the consumer needs. It is important to ponder about the three […]
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Business Research - Trend

Business Research – Trend is going up for Startups

“Business research” is broad — it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. […]
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Demonetization vs RBI Policy

Impact of Demonetization Vs RBI’S Monetary Policy – Will Enhance the Economic Growth?

Narendra Modi’s outlawing of high-value banknotes last month, aimed at curbing corruption and tax evasion, has left the nation’s 1.2 billion population scrambling to exchange old notes for new and left many companies’ cash-reliant supply chains in tatters. India’s economy expanded 7.3 percent in the July-September quarter from a year earlier, making it the fastest […]
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Digitized World

In a Digitized World: How Market Researchers and Technology Boost Business Brand Equity

Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into […]
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Business Consulting Services

Business Consulting Services: means to streamline your business

With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external […]
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Pretail

Pretail: Transforming Commerce Before Products Launch

The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to […]
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AI Vs IoT

AI Vs IoT – Who wins the race?

Obviously AI, but how? Answer – IoT won’t work without artificial intelligence. The Internet-of-Things provides us with tons of sensor data. However, the data by themselves do not deliver value unless we can turn them into actionable, contextualized information. AI (Machine learning), Big data and data visualization techniques allow us to gain new insights by batch-processing […]
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UPI Disruption Potential

UPI Disruption – Is it going to happen?

Because India is a cash-based economy and Retail payments in India are dominated by cash. Only 6-7% of transactions here are directed electronically and the rest are in cash or cheques. India continues to have low credit card penetration and low debit card initiation leading to a poor reach of electronic payments—still in single digits. […]
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