Divyanjali Sinha

Customers can speak positively about a product category and still use it infrequently. They may value convenience but tolerate a complicated routine, or say sustainability matters while choosing whichever option is available nearby. These differences are useful research questions. What happens in everyday life? Which constraints shape the choice? When does a stated preference influence […]

A company may track website visits, conversion rates, satisfaction scores, complaints and repeat purchases without understanding how those events connect. Each team sees its own part of the experience, while the customer moves across channels, departments and moments as one continuous journey. Customer journey mapping research reconstructs that experience from the customer’s point of view. […]

An advertisement can attract attention and still fail to communicate the offer. It can be memorable but associated with the wrong brand. It can generate positive reactions without persuading anyone to act. When media spend begins, these weaknesses become expensive. Ad testing market research evaluates creative work with the intended audience before or during launch. […]

A brand may be widely recognised but rarely considered. Customers may describe it positively yet continue buying from a competitor. A campaign may increase recall without improving preference, while strong satisfaction among current customers may hide weak relevance among prospective buyers. A brand health tracking study helps organisations see these differences. It measures how awareness, […]

Customer segmentation can look deceptively simple. Divide customers by interest, age, location, industry, or company size, give each group a memorable name and build a campaign for each one. Yet many segmentation projects produce attractive personas without altering any commercial decision. The problem is rarely a lack of data. It is the absence of a […]

Competitor analysis often starts with a spreadsheet. Teams compile the list of competitor brands, compare features, record prices and capture screenshots of websites. The document looks comprehensive, but it may still fail to explain why customers choose one option over another. The missing layer is competitive market research. Public information shows what competitors present to […]

A survey can reach thousands of people and still produce weak evidence. The problem is often not the sample size or survey platform. It is the way the questions are written. A vague question produces an ambiguous answer. A leading question pushes respondents towards a preferred response. A poorly designed answer scale makes comparison difficult. […]

When I open a customer satisfaction dashboard, I do not begin with the highest number. I look for the disagreement between the numbers. A strong CSAT score beside rising churn, a healthy NPS beside falling repeat purchases or a low-effort support journey beside unresolved complaints usually tells a more useful story than any single KPI. […]