AI

AI

How AI is Transforming Market Research

Market research used to be based on boring surveys, field work, and manual analysis for decades. These approaches were efficient but consumed weeks, and they were restricted to a very small section of the population. Enter Artificial Intelligence, a trigger that has turned the model. The teams today are in a position to gather millions […]
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AI in Market Research: Hope or Anxiety?

AI in market research presents both exciting opportunities and notable challenges. It can speed up data collection, uncover deeper insights, and help businesses make more informed decisions. However, concerns about data privacy, bias, and over-reliance on algorithms remain valid. The key lies in balancing technology with human judgment, using AI as a powerful assistant rather […]
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