# 4 & 5, 1st & 2nd Floor, 1st Cross, Krishna Reddy Colony, Domlur Layout, Bangalore, Karnataka. India – 560 071

AI

AI and Bias in Market Research
AI and Bias in Market Research

AI and Bias in Market Research: Risks & Solutions

AI has become the core of modern market research. From analyzing millions of social media posts to predicting next season’s consumer trends, it processes at a pace and scale unimaginable even 10 years ago.  However, with this power comes a risk that is often overlooked: the risk of bias in AI models. Unchecked algorithmic bias […]

AI and Bias in Market Research

AI and Bias in Market Research: Risks & Solutions

AI has become the core of modern market research. From analyzing millions of social media posts to predicting next season’s consumer trends, it processes at a pace and scale unimaginable even 10 years ago.  However, with this power comes a risk that is often overlooked: the risk of bias in AI models. Unchecked algorithmic bias […]
Read More
Predictive Market Research

Predictive Market Research: AI for Future Trendspotting

Conventional market research was, for the most part, a rearview mirror. Analysts examined previous sales, historical surveys, and competitor actions to make inferences. Although convenient, this reversed lens exposed the businesses to rapid changes. By the time a report reaches an executive’s desk, the market will have evolved. Artificial Intelligence(AI) is making that rear-view mirror […]
Read More
AI

How AI is Transforming Market Research

Market research used to be based on boring surveys, field work, and manual analysis for decades. These approaches were efficient but consumed weeks, and they were restricted to a very small section of the population. Enter Artificial Intelligence, a trigger that has turned the model. The teams today are in a position to gather millions […]
Read More

AI in Market Research: Hope or Anxiety?

AI in market research presents both exciting opportunities and notable challenges. It can speed up data collection, uncover deeper insights, and help businesses make more informed decisions. However, concerns about data privacy, bias, and over-reliance on algorithms remain valid. The key lies in balancing technology with human judgment, using AI as a powerful assistant rather […]
Read More

Archives

Categories

Cart