ABOUT THE CLIENT
Client is a study-abroad platform offering end-to-end solutions through a mobile app
APPROACH
Qualitative research
Sample Size - 10
PROBLEM STATEMENT
Identify challenges students face while securing admission for PG programs abroad.
Understand the steps students take to gather information about courses and colleges.
Evaluate students’ perception of a one-stop solution for studying abroad.
Assess user experience, ease of use, and functionality of the client’s app.
OUR SOLUTIONS
Qualitative In-Depth Interviews: Conducted 10 online interviews via Zoom, each lasting 90 minutes.
Target Group: Aspirants, applicants, and current students from Tier-2 cities (Chandigarh, Jaipur, Gorakhpur, Lucknow, Muzaffarpur), with a mix of male and female participants speaking English or Hindi.
Data Collection & Analysis: Recruited participants, scheduled sessions, and gathered insights on app usability and students’ study-abroad journey.
KEY TAKEAWAYS
Identified major pain points in securing admission for overseas PG programs.
Understood how students search for courses and colleges abroad.
Evaluated students' reactions to the app’s interface, usability, and overall experience.
Assessed compatibility and ease of understanding different app features.
OUTCOME
Provided insights to improve the app’s user experience and functionality.
Helped refine the service offerings to better support students in their study-abroad journey.