ABOUT THE CLIENT
Client is a multinational bank.
Geography: India (metro, Tier 1, Tier 2 cities)
APPROACH
Qualitative
Interviews, FGDs, mystery audits
Sample Size - ~50 (interviews + FGDs + mystery audits)
Duration: 7 days
PROBLEM STATEMENT
Analyse household financial decision-making and trusted advisors' roles.
Identify financial goals and investment preferences.
Assess gaps in wealth management platforms.
Understand advisors' roles, experiences, and client segmentation.
OUR SOLUTIONS
Qualitative interviews, FGDs, and mystery audits.
20 customer interviews + 5 FGDs (customers).
15 advisor/agent interviews + 5 FGDs + 12 mystery audits.
TG: HNI and mass affluent customers, financial advisors, RMs, agents, sub-brokers.
7-day timeline.
Deliverables: HNI customer behavior report, advisor insight analysis, mystery audit findings, wealth management platform gap analysis.
KEY TAKEAWAYS
Customers: financial decision-making, goals, and trust factors.
Perceptions of new investment avenues.
Gaps in wealth management platforms.
Advisors: roles, customer segmentation, industry changes.
Lead tracking and process improvement feedback.
OUTCOME
25% increase in HNI client acquisition.
Identified demand for digital real estate investment platform leading to new product launch.
20% improvement in advisor-client trust scores.
Impact: 25% HNI acquisition increase; 20% trust score improvement; ~50 research participants; 7-day fieldwork.
