ABOUT THE CLIENT
A financial services firm conducting due diligence on a healthcare RCM provider
APPROACH
Quantitative research
PROBLEM STATEMENT
A firm needed competitive and operational intelligence on a specific Revenue Cycle Management (RCM) service provider to understand the vendor's performance and growth prospects for strategic decision-making.
OUR SOLUTIONS
Conducted extensive primary research, contacting 400 respondents across four major US healthcare and insurance companies. Interviewed senior professionals in billing, coding, revenue cycle, finance, and professional services.
KEY TAKEAWAYS
Gathered consistent feedback across different client organizations
Identified specific areas of vendor excellence and improvement opportunities
Collected intelligence on growth indicators including office expansions
OUTCOME
Delivered detailed competitive intelligence report that the client used for strategic decision-making regarding the vendor relationship and due diligence efforts. Enabled informed decisions based on objective data rather than assumptions or limited internal perspectives.