ABOUT THE CLIENT
Client is a major commercial vehicle brand in India (M&HCV and LCV segment).
Geography: India
APPROACH
Qualitative
IDIs
U&A
PROBLEM STATEMENT
Launch an e-commerce app for commercial vehicle users.
Understand behavior of transporters and bus operators when purchasing vehicle peripherals.
Explore consumption patterns for tyres, batteries, lubricants.
Evaluate feasibility and acceptance of app.
OUR SOLUTIONS
IDIs with transporters and bus operators across India.
Detailed analysis submitted in report.
Deliverables: Consumption pattern analysis, pain point mapping, e-commerce app feasibility and acceptance report.
KEY TAKEAWAYS
Consumption patterns by product (frequency, credit cycle, mode of payment).
Quick turnaround with same quality is the biggest issue.
Trust is the major concern for buying peripherals from e-commerce.
Tyres most preferred item on e-commerce app (lowest risk of duplication).
Lubricants least preferred.
OUTCOME
Key consumption behaviors and challenges identified.
Preferences for specific product categories.
Concerns around return policies mapped.
Insights helped shape app's product mix and trust features.
Impact: Not specified; transporters and bus operators across India.
