ABOUT THE CLIENT
A technology firm specializing in innovative software solutions for enterprise clients
APPROACH
Qualitative research
PROBLEM STATEMENT
A technology company needed a comprehensive strategy to guide their US market entry. They required help finalizing product offerings, identifying ideal customer profiles, determining key differentiators, and establishing appropriate sales and pricing models.
OUR SOLUTIONS
Conducted strategic consulting engagement covering key business pillars: Product Offering, Target Market, Competitive Landscape, Business Model, Team Structure, and Funding. Structured the project to address specific "Founder Asks" with clear alignment to end objectives.
KEY TAKEAWAYS
Finalized customer segments based on market research and fit analysis
Developed comprehensive pricing strategy aligned with US market expectations
Established initial targets for sales and user growth
OUTCOME
Delivered detailed go-to-market strategy covering all elements necessary for a successful US launch. Provided actionable recommendations across all key business pillars, enabling the client to move forward with confidence in their expansion plans.