ABOUT THE CLIENT
Client is an automotive components manufacturer
APPROACH
Quantitative and Qualitative research
Sample Size - 50
PROBLEM STATEMENT
To analyze the market for automotive components, specifically steering-related parts, in the USA and Germany.
To identify key players, market trends, and consumer preferences.
To assess government regulations and export laws affecting the market.
To provide a market forecast for the next five years based on historic data.
OUR SOLUTIONS
Conducted secondary research using publicly available data.
Formed hypotheses based on secondary research findings.
Conducted 50 telephonic interviews across two countries to validate hypotheses.
Engaged 15 industry experts to refine conclusions and finalize outcomes.
KEY TAKEAWAYS
Identified major competitors and their market share in the USA and Germany.
Analysed consumer preferences and emerging trends in the automotive components sector.
Evaluated government regulations and export laws affecting foreign players.
Developed a five-year market forecast based on historical data and expert insights.
OUTCOME
Helped the client unlock a $150M market for their products in the USA and Germany.
Provided competitive benchmarking to assess similar automotive components in the target regions.