ABOUT THE CLIENT
Client is a large conglomerate with focus on skin care.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to enter and establish themselves in the Indian skincare market by testing resonance of their products and brand story.
OUR SOLUTIONS
Qualitative Study across metros in India
Covered women aged 20–49 years, including working professionals and homemakers
KEY TAKEAWAYS
Highly engaged skincare users seek tailored routines and multifunctional products; CTM and weekend rituals are common.
Modern skincare preferences with traditional roots: Consumers favor products with clean/natural ingredients, yet trust science-backed, premium formats
Client Product's Japanese origin and story resonated, but lack of brand awareness and underwhelming packaging were barriers to trial.
OUTCOME
Validated Client Product’s core proposition (Watery Essence/Gel, SPF benefits, Aqua feel) and identified preferred usage occasions.
Highlighted gaps in packaging perception and brand visibility — led to input on launch pricing, bundling, and sampling strategies.
Refined market entry communication strategy to emphasize protection + hydration + tailored-for-India positioning.