ABOUT THE CLIENT
Client is a leading manufacturer of commercial electric vehicles
APPROACH
Qualitative research
Sample Size – DCO-75, Cargo-68
PROBLEM STATEMENT
Understand the 3-wheeler ecosystem and DCO segments, including user mindset and lifestyle.
Analyze product preferences in Cargo & Large Paxx categories, along with key buying factors.
Assess brand perception and compare with key competitors.
Identify drivers influencing purchase decisions in the segment.
OUR SOLUTIONS
Qualitative research through In-Depth Interviews (IDIs) with brokers, PGOs, small and large fleet owners, and consumers.
Sample size: 75 DCOs and 68 Cargo users across 10 cities (Metro, Tier 1, and Tier 2).
Research Execution by ResearchFox:
Finalizing screener and discussion guide, recruitment and verification of respondents.
Conducting and moderating IDIs.
Insight analysis and final report preparation.
KEY TAKEAWAYS
Comprehensive insights into the 3-wheeler ecosystem and user attitudes.
Clear product preferences for different categories (Cargo, Large Paxx, etc.).
Brand perception analysis, including competitive positioning.
Identification of key purchase drivers influencing market trends.
OUTCOME
Strategic market insights to refine product offerings and marketing strategies.
Enhanced competitive positioning by understanding consumer needs and brand perception.