ABOUT THE CLIENT
Client is a giant vehicle manufacturer
APPROACH
Qualitative research
Sample Size – 10 FGDs
PROBLEM STATEMENT
Understand customer perception and attitudes toward electric vehicles (EVs) and swappable batteries.
Analyze usage patterns and ownership trends among 3-wheeler drivers.
Evaluate post-purchase experiences and gather feedback on product/service quality.
Conduct a competitive analysis to position the client effectively in the EV market.
OUR SOLUTIONS
Focus Group Discussions (FGDs) with 3-wheeler owners who have over 5 years of driving experience (mix of CNG/LPG and EV owners).
Sample size: 10 FGDs conducted in Bengaluru (Metro City).
Research Execution by ResearchFox:
Finalizing screener and discussion guide.
Recruitment, verification, and scheduling of FGDs.
Moderation and in-depth insight analysis for the final report.
KEY TAKEAWAYS
Demographic insights of target customers in the EV space.
Clear understanding of usage patterns for passenger and cargo 3-wheelers.
Assessment of EV adoption challenges and customer sentiment.
Competitive benchmarking to identify the client’s market position.
OUTCOME
Data-driven insights to refine marketing and customer engagement strategies.
Improved product positioning based on user feedback and competitor analysis.