ABOUT THE CLIENT
Client is an innovative mobility solutions provider
APPROACH
Qualitative research
Sample Size – 15 IDIs
PROBLEM STATEMENT
Understand the future prospects of light mobility among Gen-Z and Millennials in different income groups.
Analyze mobility patterns, including commuting habits, travel frequency, and transportation modes.
Assess technology orientation and its impact on mobility choices.
Explore consumer behavior, purchase patterns, and mindfulness practices influencing mobility decisions.
OUR SOLUTIONS
In-Depth Interviews (IDIs) conducted with a diverse sample of 15-44-year-old individuals (Early Adopters, High-Tech Innovators, High/Low Intent Movers).
Socio-economic mix: Participants from lower, middle, and upper-income groups using both private and shared mobility solutions.
Research Execution by ResearchFox:
Finalizing the screener and discussion guide, Recruitment, verification, and scheduling of IDIs.
Moderation and detailed insight analysis for the final report.
KEY TAKEAWAYS
Demographic profiling of target consumers for light mobility.
Insights into consumer purchase behavior, including preferences, frequency, and decision-making factors.
Understanding of technology adoption trends and their role in mobility preferences.
Analysis of commuting habits and how they shape future mobility choices.
OUTCOME
Data-driven insights to shape future mobility solutions tailored for Gen-Z and Millennials.
Strategic guidance for product development, marketing, and service improvements.