ABOUT THE CLIENT
Client: R&D-focused automobile industry player (hybrid, BEV, and self-driving cars) based in Bangalore.
Geography: India (Bangalore, Delhi, Hyderabad, Kolkata, Mumbai)
APPROACH
Quantitative
F2F/primary surveys
U&A
Sample Size - 3,000+
Sample Size - 3,000+
Duration: 15 days
PROBLEM STATEMENT
Understand usage behavior of in-car technologies.
Analyse driving dynamics and preferences across different car types.
Explore consumer attitudes toward infotainment software.
Evaluate usage patterns pre and post COVID-19.
OUR SOLUTIONS
Primary quantitative study with car owners across Bangalore, Delhi, Hyderabad, Kolkata, and Mumbai.
3,000+ samples in 15 days at 5 locations.
Deliverables: In-car technology U&A report, infotainment preference analysis, driving dynamics insights, pre-and-post COVID behavior comparison.
KEY TAKEAWAYS
Preferences in using software applications in cars.
Significant factors for daily and weekly driving dynamics.
Deep understanding of head unit and rear seat infotainment usage.
Perception of infotainment features across 5 cities.
Pre- and post-COVID-19 usage and preference changes.
OUTCOME
Consumer preferences and usage behavior for in-car software and infotainment.
Regional variations and daily vs. weekly driving factors shaped future product features and R&D focus.
Impact: 3,000+ respondents across 5 cities; 15-day study.
