ABOUT THE CLIENT
Client is a leading electric vehicle company
APPROACH
Qualitative research
Sample Size - 259
PROBLEM STATEMENT
Analyze purchase motivation of EV owners and intenders.
Assess the impact of government/tax subsidies on EV adoption.
Understand 4W EV specifications, usage, and customer preferences.
Determine the ideal EV image and associated customer value.
OUR SOLUTIONS
Quantitative Research through an Online Survey.
Target Audience: EV owners (bought in the last 6 months), intenders (planning to buy within 6 months), Males and females, aged 25-44 years and annual income: ₹21-35 lakh+.
Research Execution by ResearchFox:
Recruitment of respondents and finalizing questionnaire, scripting, and translation.
Data collection, interim data review, and final dataset preparation.
KEY TAKEAWAYS
Provided insights into charging behavior of EV owners and potential buyers.
Identified home vs. public charging preferences and key user concerns.
Analysed charging infrastructure gaps and potential areas for improvement.
OUTCOME
Data-driven insights to enhance EV charging infrastructure and strategy.
Understanding of user pain points to refine EV offerings and services.