ABOUT THE CLIENT
Client is a Multinational bank, part of a British financial services conglomerate
APPROACH
Quantitative research
Sample Size - 2500
PROBLEM STATEMENT
Understand the depth and extent of customer relationships with banks & identify most popular digital platforms & brokerage firms used by investors.
Analyze need gaps in financial relationships with wealth managers and providers and determine the percentage of investment split across different wealth management providers.
Use the Max Diff approach to assess the relative value of attributes in financial decision-making.
OUR SOLUTIONS
Quantitative research through face-to-face interviews (surveys).
Sample size: 2500 investors across 20 cities (Metro, Tier 1 & Tier 2).
Profile criteria: Individuals who invested ₹5,00,000+ in the past 12 months and investment in Mutual Funds, Stocks, Bonds, AIF, etc. (excluding real estate).
Income segments: Mass Market, Mass Affluent, and HNI.
Timeline: 10 days.
KEY TAKEAWAYS
Mapped customer-bank relationship depth and financial behavior.
Identified most used digital platforms and brokerage firms.
Highlighted gaps in financial advisory and wealth management services.
Analysed investment distribution and preferred wealth management providers.
Used the Max Diff approach to determine the importance of key financial attributes.
OUTCOME
Informed the launch of a new digital platform, achieving 20% higher adoption rates than projected.
Identified 5 critical need gaps, driving a 30% increase in customer engagement with wealth management services.
Reduced churn by 10% through personalized offerings based on our segmentation analysis.