ABOUT THE CLIENT
Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products.
APPROACH
Quantitative research
PROBLEM STATEMENT
The client wanted to test multiple new rice bowl variants to understand consumer acceptance, compare them against benchmarks, and identify which options should be prioritized for launch.
OUR SOLUTIONS
Face-to-face evaluations were conducted using monadic panels, where each respondent tested only one concept and product. Both vegetarian and non-vegetarian rice bowl variants were assessed, with benchmarks included for performance comparison.
KEY TAKEAWAYS
Most test options reached parity with action standards. For vegetarian options, two products stood out with clear advantages, while the remaining four could be considered post minor optimization. In non-vegetarian options also, two products performed best, with other variants requiring tweaks or facing rejection due to lower acceptance.
OUTCOME
Clear recommendations emerged for prioritizing select rice bowl variants for launch. Options with strong acceptance and parity were identified for immediate rollout, while others were flagged for recipe adjustments or regional launches to improve long-term consumer acceptance.