ABOUT THE CLIENT
A venture capital firm investing in technology and conversational AI startups.
APPROACH
Quantitative research
PROBLEM STATEMENT
Chiratae Ventures, a Venture Capital firm, needed to assess the revenue opportunity for its portfolio company, Uniphore (Conversational AI platform) by understanding industry spending trends and benchmarking Uniphore's products against key competitors.
OUR SOLUTIONS
Conducted 150+ interviews across 20 companies in the US, focusing on customer feedback and competitive standing. Combined with secondary research to estimate market spending. Focused on specific Uniphore products versus competitors like Gong.io and Chorus.ai.
KEY TAKEAWAYS
Identified key product differentiators and challenges compared to competitors
Uniphore Q offers strong UI/collaboration but sometimes lacks integration
Identified large enterprises like DHL, UPS, and Vodafone as significant potential spenders
OUTCOME
Quantified the estimated potential market size for SME clients and the total potential spend on Uniphore products by enterprise clients annually. Provided strategic insights on product positioning and target customer segments to maximize revenue potential.