ABOUT THE CLIENT
It is a leading global pizza delivery and takeaway brand, known for its wide range of pizzas, sides, and desserts.
APPROACH
Quantitative research
PROBLEM STATEMENT
A robust price comparison requires accurate product mapping between the client’s portfolio and the menu tracker database. Currently, mixed mapped and unmapped items across brands hinder effective analysis. Additionally, competitor data from other QSR brands must be collected and organized systematically to enable comprehensive benchmarking. Without addressing these gaps, the price benchmarking exercise cannot be completed effectively.
OUR SOLUTIONS
Dedicated team was allocated for price mapping and validation.
Location : All metro Cities
KEY TAKEAWAYS
Consolidate the data into two clear categories: mapped items with toppings and brand mapping details, and unmapped items organized by category for easy reference.
Covered both mapped and unmapped items, with unmapped items evaluated by category (e.g., combos by meal type, sides, veg/non-veg, included drinks/sides).
Remaining key QSR competitors need to be added to complete the comparative dataset.
OUTCOME
Creation of two clean, structured Excel files: one for mapped items and one for unmapped items, organized by category and brand.
Comprehensive analysis of both mapped and unmapped data to enable accurate competitive insights.
Inclusion of all major QSR competitors ensures a complete benchmarking framework for informed decision-making.