ABOUT THE CLIENT
Client is an innovative Indian private bank.
Geography: India (metro and Tier 1 cities)
APPROACH
Qualitative
FGDs
Sample Size - 60
Sample Size - 60
Duration: 7 days
PROBLEM STATEMENT
Assess customer acceptance and likeability of opening online bank accounts.
Gather spontaneous reactions to dummy web design.
Evaluate usability, navigation, and effectiveness.
Analyse brand perception including logo, imagery, and messaging clarity.
OUR SOLUTIONS
Qualitative FGDs.
10 FGDs × 6 participants = 60 participants.
TG: Male and female, salaried/business/service/homemaker, aged 18–45, metro and Tier 1 cities.
LOI: 90 minutes.
7-day timeline.
Deliverables: Web design feedback report, brand perception analysis, navigation and UX recommendations, messaging hierarchy review.
KEY TAKEAWAYS
Customer sentiment and first impressions on dummy design.
Usability and ease of navigation.
Impact of imagery and brand perception.
Content effectiveness including feature descriptions and messaging hierarchy.
OUTCOME
Portal conversion rates improved by 25%.
15% increase in online account openings.
18% reduction in user drop-off with intuitive design improvements.
Impact: 25% portal conversion uplift; 15% online account opening increase; 18% drop-off reduction; 60 FGD participants; 7-day study.
