ABOUT THE CLIENT
Client is an innovative Indian private bank
APPROACH
Qualitative research
Sample Size - 60
PROBLEM STATEMENT
Assess customer acceptance and likeability of opening online bank accounts.
Gather spontaneous reactions to the dummy web design.
Evaluate usability, navigation, and effectiveness of the website’s content and layout.
Analyze brand perception, including logo positioning, imagery, and messaging clarity.
OUR SOLUTIONS
Qualitative research through Focus Group Discussions (FGDs) and surveys.
Sample size: 10 FGDs with 6 participants each.
Target Group: Gender: Male & Female, Occupation: Salaried, Business, Service, Homemaker, Age group: 18-45 years and Geography: Metro and Tier 1 cities.
Timeline: 7 days.
Duration (LOI): 90 minutes per session.
KEY TAKEAWAYS
Identified customer sentiment and first impressions of the dummy web design.
Gained insights into usability, ease of navigation, and clarity of value propositions.
Evaluated the impact of imagery, brand perception, and logo placement.
Analysed content effectiveness, including feature descriptions and messaging hierarchy.
OUTCOME
Improved portal conversion rates by 25% through optimized navigation and messaging.
Enhanced brand perception, contributing to a 15% increase in online account openings.
Reduced user drop-off by 18% with intuitive design improvements.