ABOUT THE CLIENT
Client is a leading insurance provider
APPROACH
Quantitative research
Sample Size - 2200
PROBLEM STATEMENT
Test Various Concepts: Assess customer preferences and perceptions towards different concepts related to health and automotive insurance services.
Rank Services: Quantify and rank the various services that should be included in online apps for automotive and health insurance.
Understand Customer Preferences: Evaluate the inclination towards specific services such as online consultations and roadside assistance.
OUR SOLUTIONS
Quantitative Research: CATI, Face-to-Face, Online Panel.
Sample Size: 100 (Client DB), 400 (CATI), 200 (F2F), 1500 (Online).
Target Group: Age 35-45, SEC A/B, 70% men, 30% women, independent health policyholders.
Geography: Metro (4), Tier 1 (5), Tier 2 (5) across NSWE zones.
Timeline: 10 days.
Data Collection: Briefing, scripting, translation, collection, and submission.
KEY TAKEAWAYS
Service Preferences: Ranked most desirable features for health & auto insurance apps.
Customer Inclination:
Health: Instant online consultations, clinic bookings.
Auto: Roadside assistance, accident coverage with alternate vehicle.
Concept Testing: Evaluated customer priorities for accessibility & convenience.
OUTCOME
Boosted app adoption by 35% with prioritized features like instant consultations.
Increased customer satisfaction by 20% through enhanced roadside assistance offerings.
Strengthened market share by 10% in the digital insurance segment.