ABOUT THE CLIENT
Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries.
APPROACH
Quantitative research
PROBLEM STATEMENT
The client sought to understand how their cream bun performs relative to competitors in terms of softness, dryness, sweetness, size and quantity of cream. The research was conducted to identify key improvement areas and elevate the product’s positioning in the market.
OUR SOLUTIONS
Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting amongst the defined TG – customers of competition brands.
KEY TAKEAWAYS
Identified softness, moisture balance, sweetness, and cream quantity as critical drivers of consumer preference.
Highlighted areas where the product falls short against competitors, particularly in flavour, softness and cream consistency.
OUTCOME
The study provided clarity on consumer preferences, enabling the client to make informed decisions that boosted product acceptance and market performance.