ABOUT THE CLIENT
Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries.
APPROACH
Quantitative research
PROBLEM STATEMENT
The client is exploring opportunities in the cookies segment and needs to evaluate consumer acceptance of multiple product variants across taste, appeal, and overall preference. A structured quantitative study is required to benchmark these variants against leading competitors, identify the most promising options for launch, and assess whether product attributes are “just right” for the target audience.
OUR SOLUTIONS
Monadic design. Face to face interviews done by using CAPI Methodology.
Working and Non-Working professional of age group 28-45 years both males & females
Location : Bangalore
KEY TAKEAWAYS
The portfolio shows strong promise, with clear consumer acceptance in certain variants and competitiveness against leading market benchmarks.
Focused improvements can enhance overall appeal, but underperforming options highlight the importance of prioritizing only the strongest concepts.
OUTCOME
Advance the strongest-performing option as the lead for launch.
Retain competitive alternatives for consideration, while discontinuing weaker-performing variants.