ABOUT THE CLIENT
Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries.
APPROACH
Quantitative research
PROBLEM STATEMENT
The product had underperformed against competition in earlier quantitative evaluations. A new recipe was developed to address prior gaps, and the study aimed to gauge consumer reactions to this updated version in comparison to competition.
The objective was to understand consumer expectations from Chapathi, assess acceptance of the new recipe, and identify any further areas of improvement before full-scale testing.
OUR SOLUTIONS
Qualitative In-depth Interviews in a CLT setup. More females and less males in the age group of 24 – 45 years.
Location : Kochi
KEY TAKEAWAYS
Highlighted the need for improvements in structural consistency, cooking uniformity, and texture softness.
Refining taste balance, mouthfeel, and process standardization will be key to enhancing overall consumer acceptance.
OUTCOME
The study provided clear direction for product refinements in terms of process standardization, formulation adjustments, and ingredient balance.
Implementing these improvements will help achieve a more consistent, soft, and flavorful chapathi, enhancing consumer satisfaction and strengthening competitive positioning.